7 Reasons Why You Should Avoid Building Your DIY Website

At some point, every business owner considers building a website to promote their products or services online. And with the proliferation of website builders in recent years, it's easy to see why many choose the DIY route. But while DIY website builders may seem like a quick and affordable solution, they can hurt your business in the long run. On the other hand, a custom website built by a professional  web development company in Houston may be expensive but will eventually be a much better investment.

Here are seven reasons to avoid DIY website builders:

7 Reasons Why not Build Your Own Business Website? 

1. Poor Search Engine Optimization

If you want your website to succeed, you will need more than just a great design. You need to make sure your target audience can find it, and that's where search engine optimization (SEO) comes in. With strong SEO, your website will be able to rank highly on search engines like Google.

Unfortunately, many DIY website builders need to catch up in this area. They don't offer the robust SEO capabilities that can be implemented with custom Houston website development required to compete in today's digital landscape. For instance, they often need to allow Google to verify your website in their Webmaster Tools, which can seriously hurt your search rankings.

But that's not all. DIY website builders also frequently need more important integrations like Google Analytics, making it difficult to track website performance and formulate an effective SEO strategy. And to add insult to injury, these platforms can only sometimes perform on-page optimization for internal website pages.

2. Poor Content Quality

The quality of your website's content plays a huge role in how you engage with potential customers; lackluster writing could badly damage the interest level of visitors. Unfortunately, with DIY-built websites, it is your responsibility to create every piece of text from scratch, which requires much time and effort. 

Working with a specialist with the knowledge and experience to craft alluring, compelling copy is far more advantageous when gaining new clients. To succeed in this endeavor, you must employ a particular method; your content should not simply inform but instead narrate an account that authentically reflects your brand and speaks deeply to your intended audience.

3. Not Mobile Friendly

With mobile devices making up more than half of all web traffic globally and tablets inflating this figure further, your website must be formatted to provide an excellent user experience on these gadgets. 

To guarantee superior user experience on mobile devices, it's best to design your website responsively. This way, no matter the size or proportions of the screen used for viewing your site, all content will be presented accurately. 

Not only is responsive design beneficial for optimal usability, but it also helps improve search engine rankings. Unfortunately, DIY websites are not created with this in mind; thus, you may need help to meet customers' needs while hindering SEO effectiveness.

4. Poor Customer Support

Establishing and maintaining a functioning website requires multiple components prone to glitches. With the help of an informed customer support expert, diagnosing and resolving these issues becomes easier - if not impossible. Unfortunately, DIY website builders tend to offer limited customer service options, making it hard for users to address any malfunctions in their websites.

Related Posts: What is Custom Website Development, and Why Do You Need It?

5. Limited Functionality

DIY website builders often need to use updated code to deliver their services affordably and make it easy for novice website builders to use their platform. The downside is that it can limit the functionality and features available on your website.

The lack of technical knowledge from using a DIY builder will mean you cannot implement custom features, use third-party software, or create unique designs that would help render your website more engaging for visitors. You may also be limited in terms of the number of pages and the diversity of content you can publish.

6. You Don’t Own the Website

Utilizing a DIY website builder may leave you without ownership of your site. The DIY service provider often owns the design, content, and images used on the website; after you stop their services, these assets become unusable for future use. 

Consequently, you will need to create a brand-new website from the beginning. A DIY platform also makes it impossible to migrate an existing page; instead, the page will remain permanently anchored to its current location.

7. No Security Measures are in Place

You will only have the right security measures if you develop your website. Professional web developers will ensure that all of the necessary safety protocols are in place so that visitors to your website can make purchases or enter their personal information with confidence. Websites that lack proper security measures put users at risk and can damage your reputation. With the help of a professional web development company in Houston, you'll be able to ensure the highest level of user safety.  

The Bottom Line

Creating your website may seem like a good idea, but it's important to understand all the factors involved before you take the plunge. Professional website developers will have the tools and resources necessary to craft an effective website that meets your business needs and offers users a great experience every time they visit. 

For these reasons and more, it's best to leave website development in the hands of the experts. So contact Website Development Houston for website creation services, and get ready to take your website to the next level.